Friday, 31 August 2012


Beautiful business card designed by Rich at Hoot, who gives us a magical insight into the thinking behind the design.

"Not ridiculously large, but with a tonne of heft in the property business, Claude Goldsmith needed a classic identity created that would continue to open doors and get things done.

This is one of those occasions where less is more. They wanted a brand with a refined appearance, but at the same time it couldn't be dull. So after designing the simple wordmark we opted for some duplexed letter-pressed business cards with an austere black Colorplan stock, that's elevated to the nth degree by some sweet gold block work.
These cards are quite frankly, the nuts - even the reverse which is simply black ink on Frost White Colorplan looks absolute filth."

No comments: